Your donation page is a crucial tool for attracting support and raising funds for your cause. By following these tips, you can build a donation page that is effective, engaging, and easy to use for your nonprofit organisation.
As a nonprofit organisation, your donation page is a crucial tool for attracting support and raising funds for your cause. A well-designed and effective donation page can make all the difference in the success of your fundraising efforts.
Here are some top tips to help you build the best donation page for your nonprofit:
1. Make it easy to navigate
Your donation page should be easy to find and navigate, with clear calls to action and a simple process for making a donation. Avoid cluttering the page with too much information or distracting elements. The average online donation is made in just 3 minutes, so it's important to make the process as seamless as possible.
2. Include photos and videos
Visuals can be a powerful way to engage donors and illustrate the impact of your work. Consider including photos or videos on your donation page to help bring your cause to life. Studies have shown that including images on a webpage can increase conversions by up to 94% ², so it's worth investing in high-quality visuals for your donation page.
3. Offer a range of donation options
Not all donors will want to make the same size of donation, so it's important to offer a range of options. Consider offering the option to make a one-time donation or to set up a recurring donation, as well as options for different donation amounts. According to a report by the Fundraising Institute Australia ³, the average online donation in Australia is around $50, but it's important to offer options for both smaller and larger donations.
4. Make it mobile-friendly
With more and more people accessing the internet on their phones, it's important to ensure that your donation page is mobile-friendly. This means it should be easy to read and navigate on a small screen, and the donation process should be straightforward on a phone or tablet. Around 55% of Australians now access the internet primarily through their smartphones ⁴, and this number is growing every year. The primarily benefit of responsive web design is that sites load quickly without any distortions, so users don't need to manually resize anything to view content, which may lead to high bounce rates which effect your nonprofits effectiveness.
5. Use social proof
One way to increase the credibility of your donation page is to include social proof, such as testimonials from previous donors or the logos of well-known organisations that support your cause. This can help build trust and encourage more people to donate. Studies from the Nielsen Group ⁵ indicate that 70% of people trust recommendations from friends and family, while 63% trust consumer reviews when making philanthropic decisions. Leveraging social proof can be an invaluable tool to making the most of your online fundraising.
6. Use clear and concise language
It's important to be clear and concise in the language you use on your donation page. Avoid using jargon or technical language that might be off-putting to some donors. Instead, focus on explaining the impact of their donation and how it will make a difference for your cause. The most effective way to ask for a donation is to explain exactly how the funds will be used and the specific difference that the donor's contribution will make.
By following these tips, you can build a donation page that is effective, engaging, and easy to use for your nonprofit organisation. With a strong donation page, you can attract more support and raise the funds you need to make a difference.