As a non-profit organisation, your website plays a crucial role in achieving your mission and connecting with your audience. From fundraising to events and member engagement, your website is a hub for your supporters to support your cause.

However, technology is constantly evolving and it can be challenging to keep up with the latest developments. Often times you may not realise you need to upgrade before you have already outgrown your present technology.

If your website is struggling to meet your needs, it might be time to consider an upgrade. In this article, we’ll explore five signs that indicate it's time to take your nonprofit website to the next level.

Technology isn't scaling to your needs

One of the most significant signs that it's time for an upgrade is when your website starts to struggle with scalability. If you're finding it difficult to keep up with the growth of your organisation, your website might not be able to accommodate the increasing traffic, data storage, and complexity of your work.

An upgrade to your website can help you scale your technology to meet the growing needs of your organisation. A modern platform with robust infrastructure can help you handle increased traffic, data storage, and complexity, allowing you to focus on your mission.

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You need new ways to engage

Nonprofit organisations are constantly seeking new and innovative ways to connect with their supporters. Your website should reflect this, offering new and exciting ways for your audience to get involved, make a donation, or learn more about your mission.

If your website is lacking in engagement and interaction, an upgrade can help you provide a more engaging and interactive experience for your audience. From integrated donation and fundraising tools to interactive events and member portals, a modern website can help you connect with your audience in new and meaningful ways.

Your digital image seems outdated

Your website is often the first impression that people have of your organisation, and it's crucial to present a professional and polished image. If your website looks outdated or is not mobile-friendly, it can reflect poorly on your organisation and discourage people from supporting your cause.

Using a platform that is user friendly is also a great way of maximising resource utilisation. By having a content management system (CMS) that anyone in your organisation can use, you eliminate the need for timely and costly development of custom coded websites and allow your team to focus on what you do best – helping others.

An upgrade to your website can help you present a more professional and modern image, attracting new supporters and donors and engaging with your current audience in new and exciting ways.

Fragmentation and consolidation

If you're using multiple tools and platforms to manage your website, fundraising, events, and membership, it can be challenging to keep everything organised and up-to-date.

The use of multiple standalone websites, known as "digital islands", can cause problems such as audience leakage, loss of brand continuity, difficulties in data formatting and integration, and security issues. To avoid these problems, organisations should have one main website, or a primary ecommerce hub linking to their primary site, with integrated content management and a full suite of eeommerce capabilities, including donations, fundraising, event registration, campaigns, membership, and more. This will ensure audience engagement, brand consistency, data control, and privacy.

Conclusion

A modern platform with robust functionality all in one place can help you handle increased traffic and complexity, allowing you to focus on your mission while you scale your organisation.