As the world becomes increasingly digital, nonprofit organisations are turning to the online space to raise funds, engage with supporters, and organise events. With so many options available, it can be overwhelming to know where to focus your efforts. In this article, we'll explore some of the trends to look out for in 2023 and how your organisation can take advantage of them to maximise your impact. 

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Consolidation

One trend to watch out for is the continued consolidation of online platforms. Rather than using multiple tools for fundraising, event management, and communication, many organisations are opting for a single, integrated platform that can handle all these functions and more. This has several benefits.

Firstly, consolidating on one platform saves time and resources. Rather than logging into multiple accounts and juggling multiple dashboards, you can manage everything from one place. This is especially important for smaller organisations with limited staff or volunteers.

Integrated platforms often offer more streamlined and cohesive experiences for donors, volunteers, and other stakeholders. Rather than being redirected to multiple websites or portals, they can access everything they need from one place. This can help to build trust and loyalty.

Additionally, integrated platforms often offer more advanced capabilities, such as the ability to personalise communications and track donor behaviour. This can help you to better understand your supporters and tailor your efforts to their interests and needs.

While consolidating on one platform may require an initial investment, the long-term benefits are likely to outweigh the costs. It's important to do your research and choose a platform that meets the needs of your organisation and your stakeholders.

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Mobile responsive web design

Another trend to watch out for in 2023 is the growing importance of mobile-responsive design. As more people access the internet through their smartphones and tablets, it's crucial that your organisation's website is easy to navigate and use on a range of devices.

A mobile-responsive website will automatically adjust to fit the screen size of the device it is being viewed on, ensuring that users have a seamless and enjoyable experience no matter how they access your site. This is especially important for organisations that rely on online donations, as donors are more likely to complete a donation if the process is smooth and hassle-free.

In addition to improving the user experience, a mobile-responsive website is also more likely to rank well in search engines, as Google and other search engines prioritise mobile-friendly sites in their results. This can help your organisation to reach a wider audience and increase its visibility online.

To ensure that your organisation's website is mobile-responsive, it's important to work with a web provider who understands the latest best practices and can design a site that looks great and functions well on all devices.

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Customisable online donation experiences

There is a fast growing trend towards more customisable donation experiences for nonprofit organisations. Many organisations are using online platforms to offer unique and personalised experiences to individual donors, tailored to their interests and needs.

A significant benefit to these capabilities is the utilisation of A/B testing to see which approaches yields the most engagement. By creating two versions of a page or campaign and testing them with a small group of donors, you can see which version performs better and use that as the basis for your wider efforts. This can help you to optimise your campaigns and ensure that you are making the most of your online fundraising efforts.

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Finally, you can also consider offering unique value to your supporters based on their needs and interests. For example, you might offer a donation page that features particular imagery for a segment of your audience. For example, if you are a nonprofit that supports animal adoptions, you could tailor a donation page towards those who have adopted dogs, cats or rabbits to engage your audience. If you are a healthcare organisation, you may offer donation experiences tailored towards specific areas of need that your audience gives towards to ensure that they feel a connection to your cause during the entire donation experience. By offering value during the donation experience itself, you can create a more engaging and rewarding experience for your supporters.

Overall, the trend towards more customisable donation experiences is an important one for nonprofit organisations to pay attention to in 2023. By testing different approaches, offering unique experiences to different segments, and providing unique value to supporters, you can make the most of your online fundraising efforts and build deeper, more rewarding relationships with your donors.

Nonprofit organisations have a lot to consider when it comes to maximising their impact online. Consolidating on one integrated platform can save time and resources, while using mobile-responsive design can improve the user experience and increase visibility. Offering customisable donation experiences can also help organisations to optimise their fundraising efforts and build deeper relationships with donors. By staying ahead of the curve and being strategic in your approach, your organisation can make the most of the online space and achieve its goals in 2023 and beyond.